Analysis Pengaruh Fun, Enjoyment, Service Quality dan Quality System Factors of e-Learning System terhadap Student Satisfaction and Student Loyalty Setelah Pandemi Covid-19
DOI:
https://doi.org/10.53091/jtir.v4i12.58Keywords:
e-learningAbstract
Pandemi covid berdampak pada semua aspek, termasuk aspek pembelajaran. Penggunaan E-Learning sebagai media Learning Management System (LMS) sangat penting untuk menunjang kegiatan pembelajaran. Ditemukan hasil penelitian yang menunjukkan inkonsistensi dari hasil pembelajaran yang menggunakan LMS terhadap kepuasan siswa. Pada penelitian sebelumnya belum ditemukan faktor – faktor seperti enjoyment, fun, kualitas layanan, dan kualitas sistem. Sehingga penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan responden berjumlah 146 orang, dengan teknik strukturan equation model partial least squear (SEM PLS 3.0). Penelitian menemukan 2 (fun dan satisfaction) variabel yang signifikan dan 3 (enjoyment, service quality dan system quality) variabel yang tidak signifikan. Penelitian ini sangat bermanfaat untuk pengembangan model pembelajaran LMS dan pengembangan layanan pembelajaran LMS. Penelitian ini bermanfaat untuk para akademisi dan institusi pendidikan dalam meningkatkan kualitas layanan dan pengawasan terhadap mutu pendidikan pada bidang e-learning di sektor pendidikan.
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W. A. Cidral, T. Oliveira, M. Di Felice, and M. Aparicio, “E-learning success determinants: Brazilian empirical study,” Comput. Educ., vol. 122, pp. 273–290, 2018.
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D. Findik-Co?kunçay, N. Alki?, and S. Özkan-Yildirim, “A Structural Model for Students’ Adoption of Learning Management Systems: An Empirical Investigation in the Higher Education Context,” J. Educ. Technol. Soc., vol. 21, no. 2, pp. 13–27, 2018.
M. Alruwaie, R. El-Haddadeh, and V. Weerakkody, “Citizens’ continuous use of eGovernment services: The role of self-efficacy, outcome expectations and satisfaction,” Gov. Inf. Q., vol. 37, no. 3, p. 101485, 2020.
I. Alizadeh, “Using an LMS in teaching English: A qualitative content analysis of medical sciences students’ evaluations and suggestions,” Qual. Rep., vol. 24, no. 11, pp. 2851–2873, 2019.
A. Al Mulhem, “Investigating the effects of quality factors and organizational factors on university students’ satisfaction of e-learning system quality,” Cogent Educ., vol. 7, no. 1, p. 1787004, 2020.
K. J. Alotaibi, “Awareness and usage of e-learning materials among Saudi University students,” Eng. Technol. J., vol. 4, no. 1, pp. 523–528, 2019.
A. Garg, U. Rathnam, V. Gupta, S. Grover, and S. Manna, “Student Satisfaction and Physical Health Effects of Online Learning Among Medical and Paramedical Undergraduates in Northern India: A Cross-Sectional Study,” Cureus, Jun. 2024, doi: 10.7759/cureus.62137.
W. Elshami, M. H. Taha, M. Abuzaid, C. Saravanan, S. Al Kawas, and M. E. Abdalla, “Satisfaction with online learning in the new normal: perspective of students and faculty at medical and health sciences colleges,” Med. Educ. Online, vol. 26, no. 1, p. 1920090, 2021.
K. Tamilmani, N. P. Rana, N. Prakasam, and Y. K. Dwivedi, “The battle of Brain vs. Heart: A literature review and meta-analysis of ‘hedonic motivation’ use in UTAUT2,” Int. J. Inf. Manag., vol. 46, pp. 222–235, 2019.
V. A. A. Rehy and J. J. C. Tambotoh, “Learning Management System Acceptance Analysis Using Hedonic Motivation System Adoption Model,” J. RESTI Rekayasa Sist. Dan Teknol. Inf., vol. 6, no. 6, Art. no. 6, Dec. 2022, doi: 10.29207/resti.v6i6.4233.
D. Parapanos and E. Michopoulou, “Meaning of fun in hotel gamified applications,” in Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023, Springer, 2023, pp. 15–27.
M. B. Gündo?an, “Fun and Pleasure in e-learning,” 2019, Accessed: Aug. 15, 2024. [Online]. Available: https://open.metu.edu.tr/handle/11511/68701
M. Aldosari, T. Heydarnejad, A. Hashemifardnia, and M. Abdalgane, “The interplay among self-assessment, using reflection for assessment, classroom enjoyment, and immunity: into prospects of effective language learning,” Lang. Test. Asia, vol. 13, no. 1, p. 1, 2023.
S. Widiantoro and M. Marfuah, “Hedonic-Motivation System: Pengukuran Intensi Mahasiswa Dalam Penggunaan Learning Management System,” JURSIMA J. Sist. Inf. Dan Manaj., vol. 7, no. 2, pp. 83–91, 2019.
E. A. AL-Nawafleh, G. A. A. ALSheikh, A. A. Abdulllah, and A. M. bin A. Tambi, “Review of the impact of service quality and subjective norms in TAM among telecommunication customers in Jordan,” Int. J. Ethics Syst., vol. 35, no. 1, pp. 148–158, 2019.
L. Pham, S. Williamson, and R. Berry, “Student Perceptions of E-Learning Service Quality, E-Satisfaction, and E-Loyalty:,” in Research Anthology on Preparing School Administrators to Lead Quality Education Programs, I. R. Management Association, Ed., IGI Global, 2021, pp. 806–830. doi: 10.4018/978-1-7998-3438-0.ch037.
A. Parasuraman, V. A. Zeithaml, and L. L. Berry, “A conceptual model of service quality and its implications for future research,” J. Mark., vol. 49, no. 4, pp. 41–50, 1985.
A. Y. Alsabawy, A. Cater-Steel, and J. Soar, “Determinants of perceived usefulness of e-learning systems,” Comput. Hum. Behav., vol. 64, pp. 843–858, Nov. 2016, doi: 10.1016/j.chb.2016.07.065.
M. I. Alkhawaja, M. S. Abd Halim, M. S. S. Abumandil, and A. S. Al-Adwan, “System Quality and Student’s Acceptance of the E-learning System: The Serial Mediation of Perceived Usefulness and Intention to Use,” Contemp. Educ. Technol., vol. 14, no. 2, p. ep350, Jan. 2022, doi: 10.30935/cedtech/11525.
Leonnard, “Exploring The Relationship among E-Service Quality, E-Trust, E-Satisfaction and Loyalty at Higher Education Institutions,” J. Effic. Responsib. Educ. Sci., vol. 12, no. 4, pp. 103–110, Dec. 2019, doi: 10.7160/eriesj.2019.120401.
C. H. Pham, N. H. Vu, and G. T. H. Tran, “The role of e-learning service quality and e-trust on e-loyalty,” Manag. Sci. Lett., pp. 2741–2750, 2020, doi: 10.5267/j.msl.2020.4.036.
A. Okada and K. Sheehy, “Factors and recommendations to support students’ enjoyment of online learning with fun: A mixed method study during COVID-19,” in Frontiers in education, Frontiers Media SA, 2020, p. 584351.
S. Zheng and X. Zhou, “Enhancing Foreign Language Enjoyment through Online Cooperative Learning: A Longitudinal Study of EFL Learners,” Int. J. Environ. Res. Public. Health, vol. 20, no. 1, p. 611, 2023.
A. Gil-Arias, F. Claver, A. Práxedes, F. D. Villar, and S. Harvey, “Autonomy support, motivational climate, enjoyment and perceived competence in physical education: Impact of a hybrid teaching games for understanding/sport education unit,” Eur. Phys. Educ. Rev., vol. 26, no. 1, pp. 36–53, 2020.
H. Elmunsyah, A. Nafalski, A. P. Wibawa, and F. A. Dwiyanto, “Understanding the Impact of a Learning Management System Using a Novel Modified DeLone and McLean Model,” Educ. Sci., vol. 13, no. 3, p. 235, 2023.
P. Singh, I. Alhassan, N. Binsaif, and T. Alhussain, “Standard Measuring of E-Learning to Assess the Quality Level of E-Learning Outcomes: Saudi Electronic University Case Study,” Sustainability, vol. 15, no. 1, p. 844, 2023.
N. Erragcha and H. Babay, “Perceived Quality and Satisfaction with e-Learning during COVID-19: Moderating Role of co-Production,” Int. J. Inf. Educ. Technol., vol. 13, no. 1, 2023.
W. A. Cidral, T. Oliveira, M. Di Felice, and M. Aparicio, “E-learning success determinants: Brazilian empirical study,” Comput. Educ., vol. 122, pp. 273–290, 2018.
H. Al-Samarraie, B. K. Teng, A. I. Alzahrani, and N. Alalwan, “E-learning continuance satisfaction in higher education: a unified perspective from instructors and students,” Stud. High. Educ., vol. 43, no. 11, pp. 2003–2019, Nov. 2018, doi: 10.1080/03075079.2017.1298088.
L. Pham, Y. B. Limbu, T. K. Bui, H. T. Nguyen, and H. T. Pham, “Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam,” Int. J. Educ. Technol. High. Educ., vol. 16, no. 1, p. 7, Mar. 2019, doi: 10.1186/s41239-019-0136-3.
A. Valencia-Arias et al., “Model Proposal for Service Quality Assessment of Higher Education: Evidence from a Developing Country,” Educ. Sci., vol. 13, no. 1, p. 83, 2023.
A. N. Bahasoan, W. Ayuandiani, M. Mukhram, and A. Rahmat, “Effectiveness of online learning in pandemic COVID-19,” Int. J. Sci. Technol. Manag., vol. 1, no. 2, pp. 100–106, 2020.
M. Tenenhaus, V. E. Vinzi, Y.-M. Chatelin, and C. Lauro, “PLS path modeling,” Comput. Stat. Data Anal., vol. 48, no. 1, pp. 159–205, Jan. 2005, doi: 10.1016/j.csda.2004.03.005.
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